Our Proposal

Fair Care Marketplace

A proposal for states to fix the failed care economy — connecting families to quality care, supporting workers with fair wages, and strengthening the workforce.

The Proposal

What Is the Fair Care Marketplace?

The Fair Care Marketplace is a proposal for states to fix the failed care economy. By connecting families to state-licensed care providers, streamlining payments and benefits, and supporting care workers with fair wages and protections, the marketplace addresses one of the most pressing challenges facing working families today.

Modeled on proven public–private marketplace frameworks, it creates a coordinated system where families can find the care they need, providers can thrive, and states can strengthen their workforce and economy.

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Who It Serves

Benefits for All Stakeholders

The Fair Care Marketplace creates value across the entire care ecosystem.

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For Families

Connections to background-checked, licensed, affordable, quality care providers and legal working arrangements.

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For Care Workers

Connections to legal work arrangements, fair wages, and worker protections.

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For Employers

Tax-deductible benefits for employees, increasing retention and productivity.

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For States

Transparency to the care economy, additional state revenue, and higher wages for lower-income constituents.

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For Insurance Companies

The ability to bundle family care benefits with other benefits packages, expanding market share.

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Get the full Fair Care Marketplace proposal, including policy recommendations and implementation framework.

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